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the fish whisperer
Many people don't realize that switching bank accounts can offer extra perks and benefits. Instead, they stick with an account that isn't serving their needs.
To illustrate this in a fun and unique way, imagine The Fish Whisperer. He's tirelessly attempting to teach a grumpy goldfish dog tricks – unsurprisingly, without much success.
Well, almost no success.
Ad of The Day - Campaign UK
Work of The Week - Little Black Book
Director - Henry Littlechild
Production Company - Armoury
Spike was too big for our screens and took over walls in London, Glasgow, Manchester and Leeds.
Expanding the platform introduced the year before, a new campaign was devised to show people how some old-fashioned things and behaviors should be changed for something different.
The campaign went live with newspaper wrappers, OOH, and tube panels all over the UK.
Photographer: Emily Stein
